The RMIS is gearing the South African Red Meat Industry to become a leader in the sustainable production of quality, traceable red meat for a growing world population.

The Red Meat Industry Strategy 2030​

The roadmap guides the South African red meat sector's transformation by fostering unity and implementing a value chain strategy that aligns with a common vision. 

It aims to build consensus on goals and outcomes to address key challenges and ensure inclusive growth. 

Download the Red Meat Industry Strategy 2030 here.

Download the full document

Four Strategic Focus Areas

To deliver on the vision, 4 core strategic focus areas for RMIS were proposed by key industry bodies:

Addressing Animal- and Public Health Constraints 
  Growing Market Access​

Inclusively Growing the Red Meat Industry
Securing a Competitive & Sustainable South African Red Meat Industry 

RMIS NPC Shaping our future

Vision 2030: Inclusive Growth of > R 12 Billion above baseline & securing animal & public health status.

R8.3b DVP growth
Gross Value of Production 
Key players in the industry agreed that the primary goal over the next decade should be to increase the Gross Value of Production (GVP) by over R8.3 billion (in real terms per year) above the baseline for the beef sector. This growth should result in an increase in job opportunities and rural household incomes, while also promoting economic sustainability and transformation throughout the entire value chain. 
R12b economic growth
Economic Growth per Annum 
It is estimated that the red meat sector, including beef, sheep, and goats, could add an additional R12 billion to the economy per annum.

The red meat value chain has a significant impact on South Africa's economy and Gross Domestic Product (GDP). The red meat sector, which includes beef, mutton and lamb production, is an important contributor to the South African agricultural sector, which in turn makes up a significant portion of the country's economy.

According to the Department of Agriculture, Forestry and Fisheries, the red meat sector employs over 600,000 people in South Africa and contributes over 70 billion Rand (approximately 4.6 billion US dollars) to the country's economy each year. The sector also has a positive impact on other industries, such as transportation and food processing, as well as generating foreign exchange through exports.

The red meat value chain has faced some challenges in recent years, including increasing competition from other protein sources, changing consumer preferences, and animal health issues, such as Foot-and-Mouth Disease (FMD). However, the South African government and the red meat industry have been working together to address these challenges and promote the growth and development of the sector.

The red meat value chain has a significant and positive impact on South Africa's GDP and economy, and continues to be an important contributor to the country's agricultural sector.

20% Growth

It is believed that the South African red meat industry has the potential to expand over 20% beyond its current trajectory, potentially contributing an additional R12 billion in real terms to South Africa's agricultural Gross Domestic Product (GDP) each year by 2030.

1 million Households

Given that approximately 40-50% of the country's livestock is managed by communal and small-scale farmers, the red meat sector has the potential to play a significant role in transforming the lives of over 1 million households involved in livestock production.

2030 Strategic Plan

To transition the industry from a fragile, surplus-producing sub-sector to a sustainable and competitive entity, the implementation of a well-coordinated strategic plan is essential. This plan should aim to promote inclusive growth throughout the sector, ensuring its continued success and stability. 

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